This episode was a blast.
McCauley, a former corporate attorney and C.E.O. of Bluenote Bourbon and he went all in on this new tequila company earlier this year.
As McCauley says, we’re overloaded with options as consumers, and authenticity and transparency matter more now than ever. McCauley has put everything he has into this company and then raised several million dollars and found one of a kind production partner in Mexico.
This is a great episode that covers:
- A deep dive into the spirits business- the past, present, and future
- Why some believe tequila will pass vodka as the U.S.’s most popular spirit
- Building everything from the ground up with extreme detail and why that matters
- Plus, much more.
Please enjoy this week’s episode with McCauley Williams!